If you would like to know more about digital marketing courses, you can enter your contact details in the enquiry form below and a counselor will get in touch with you.
Proideators is one of the best digital marketing training institutes in Thane. They have their head office in Thane West. Apart from Thane, they also have a branch in Vashi, Navi Mumbai. You can find more information about their Navi Mumbai branch on our list of digital marketing courses in Navi Mumbai.
They provide advanced digital marketing courses and advanced courses in Adwords, Google Analytics, Social Media etc.
Each student gets to manage real time campaigns. They also provide assistance for Google Adwords certification.
They have weekend batches as well as weekday batches. Duration of the course is between 2-3 months.
Some of the key features of this course is as follows.
Online learning – Proideators have an online learning management system which allows students to access course contents online.
Placement Support – They have a dedicated placement team to help students and job seekers regularly with latest digital marketing jobs.
Certifications – They provide support for all the major certification in digital marketing like Google certifications, Facebook certification, Hubspot certification etc.
Updated curriculum – Curriculum is updated every quarter to ensure that the latest techniques and information is passed on to the students.
Live campaigns – Students get the opportunity to create live campaigns on Facebook, Google etc. Students also get access to adwords data so that they can understand key metrics.
Proideators have a media arm called “Light Media” where the trainee students get a chance to work on live projects of their clients.
Detailed course brochure can be downloaded from their website.
Digible is another digital marketing training institute located in Tembhi Naka, Thane. They have several digital marketing courses like “certified digital marketing professional”, “certified digital marketing expert” etc.
They provide exposure to live projects for students. Maximum size of the batch is 5 students and they also provide assured internship opportunity to students. They also provide assistance for Google Adwords and Google Analytics certification.
The “certified digital marketing professional course” is suited for fresh graduates looking to make a career in the digital marketing industry. Students are trained on live projects. Duration of the course is 6 weeks covering the following subjects.
They also have an advanced 9 week course covering all the subjects in details. More details can be found on their website.
So these are some of the best digital marketing training institutes in Thane. If you need more information or guidance about which course to choose, you can get in touch with us using the form below and we will get in touch with you.
There are several colleges affiliated to Mumbai university who offer digital marketing as part of a management course. However as of now, there are no courses specifically for digital marketing. If you visit the website of Mumbai University and browse through the courses section, you will see that “digital marketing” is not a course subject as of now in Mumbai University.
You can find a full list of courses offered by the University of Mumbai here.
Does Mumbai University provide digital marketing course ?
As digital marketing is a comparatively new area of study, it is still not a part of the course list.
However there are several colleges who offer digital marketing as a specialization as a part of a MBA or PGDBM course. This is usually a 2 year full time/part time course in marketing management. Some of these colleges do provide Digital marketing as a specialization for MBA and PGDBM courses in the second year.
Before choosing a course in digital marketing, you need to understand that digital marketing is a comparatively new discipline. Hence as of now it is more important to have a thorough understanding of the latest concepts in digital marketing. This is more important than any university degree.
If you want to make a career in digital marketing, it is better to learn from an institute which specializes in teaching digital marketing. You can find the top 12 digital marketing courses in our review of the best digital marketing courses in Mumbai.
Given below is a list of colleges affiliated to university of Mumbai which provide full time/part time MBA/PGDBM course with digital marketing as a specialization.
Masters in marketing management (MMM) by Welingkar.
This is a part time 3 year post graduate management course in marketing. Candidates seeking to join this course must have a prior experience of at least 2 years. This course is approved by AICTE and affiliated to the university of Mumbai.
Digital marketing is offered as a specialization in the last semester. More details can be found on their website. Link below.
There is a huge demand for good content marketers in India right now. More and more companies are turning to content marketing as a means of reaching their potential customers online. If you are looking to create good content that can connect with and engage your online customers, you need a good content marketing strategy.
Here we take a look at some of the best content marketing agencies in India. There are lot of digital marketing companies and agencies in India who also provide content marketing services. This list is not about such companies. Here we are focusing on companies whose main focus is providing content marketing services.
So given below is a list of the top 10 content marketing companies in India. The list is in no particular order.
Lexiconn is a content writing, copywriting and content marketing company based in Mumbai and Kolkata. They have a team of language experts, creative writers etc. They provide copywriting, editing and proofreading services. They follow a process of researching and brainstorming before writing. As per their website, copyrights for the content are passed on to the clients. Some of the services they offer are as follows.
3Leaps is a content creation agency based in West Bengal. They have over 25 years of experience in content writing. They have a team of experienced and highly creative writers. Some of the services offered by them are as follows.
Web page content
Their writers are well versed in SEO writing techniques and can write in both US and UK styles.
Justwords is based in Gurgaon and was established in 2010 by Payel Mukherjee. They provide content marketing services which includes content strategy, content management and content distribution. Other services provided by Justwords include
Esmee network is a content writing and marketing agency based in New Delhi. Esmee network was established in 2013 by Chitraparna Sinha. They offer services such as content SEO, blog content, content revamping, content marketing, press release, blog management etc. They offer other digital marketing services too. However the main focus is on content marketing.
The content they create is well researched and plagiarism free. They also create text, image and info graphic based content as well.
They have a few samples of their content on their website. Do check it out. Website link is given below.
Mindworks global is a content marketing firm established in 2006 based in Delhi NCR. They have an expert team of over 80 plus members consisting of writers, editors, content marketers and UI experts. Their content writing services include whitepapers, point of view articles, case studies blogs etc.
Contentmart is a content writing firm based in Gurgaon, India. They have a pool of content writers from which to choose from. You can place an order and then choose a writer to write the content for you. The writing skills of all the writers are verified by Contentmart. They claim to have a community of more than 50,000 writers.
The prices start from $0.9 for a 150 word article. There are different quality levels to choose from.
Contentwritingindia.com is a content writing firm based in Kolkata, India. They offer well written and copyscape verified original content. They have team of highly qualified writers who have a strong command over English. They also have a team of editors and reviewers who conduct a strict quality check on every single write up.
Hybridcontent is content is a brand and content management firm based in Mumbai. They provide brand identity management services along with content writing services. Most of their work is done in house by experts to ensure quality of work.
Coffeegraphy is a content marketing agency based in Bangalore, India. They provide content marketing solutions to businesses. They have a wide variety of services such as,
Content writing which includes, corporate website content, article writing, blog writing, E commerce content writing, product descriptions, travel writing, SEO copywriting, landing pages etc.
E learning content
E book writing
Legal content writing such as legal document writing and legal drafting
Editing and proofreading
Collateral content writing which includes, E Mail copywriting, brochure content writing, leaflet writing services, case study content writing, ad copywriting, newsletter content writing, presentation content writing etc
They have a well-designed website and you can find samples of their writings on their blog.
So that was our list of the top 10 content writing agencies in India. There are several other firms and also freelancers who provide content writing services in India. If we have missed out on any, pleas let us know in the comments section below.
Digital marketing is one of the most sought after courses in India at the moment. The reason for this huge demand is due to the increasing number of companies working to grow their online business and branding.
Hence there is a huge demand for highly skilled digital marketing professionals in cities like Mumbai. Almost all of the big Indian firms are investing heavily in building an online presence. Hence the increase in demand for online marketing courses.
If you live in Mumbai and are looking to pursue a course in digital marketing, then read on. Given below is a list of the best digital marketing courses in Mumbai.
There are several institutes in Mumbai which offer digital marketing courses. If you are serious about pursuing a career in this field, you need to choose the best course from the most reputed institution. The key is to look for the course content, the teaching faculty, placement assistance records etc.
Keeping this in mind, we have compiled a list of the top 12 digital marketing courses in Mumbai. All the courses mentioned in this list are from reputed institutes and have an excellent track record as far as training and placements are concerned.
Please note that the list is in no particular order or ranking. You can choose the best course which fits your individual requirement and budget. If you still need any help in choosing the best suitable course for you, do not worry. Just fill the enquiry form at the end of the article and we will arrange a free counselling session for you.
Given below is a list of the best 12 digital marketing courses in Mumbai.
MCTA is a leading digital marketing training institute based in Mumbai. They have 3 centers in Mumbai – Andheri, Ghatkopar and Vashi.
They provide a Masters Program in Digital Marketing & Executive Program in Digital Marketing to individuals aspiring to become Digital Marketing Professionals.
This is recognized as one of the best digital marketing courses in Mumbai. They are renowned for their practical based approach to learning on live digital marketing campaigns.
MCTA’s Founder & Managing Director- Varsha Pagare has 12+ years of experience into this industry and is passionate about imparting knowledge and helping student’s shape-up their career in booming industry.
They have so far trained 10000+ students, They have more than 10 industry best faculties on board, 3 state-of-art centers, and have successfully placed 90% of students in the Digital Marketing Industry.
The digital marketing course consists of more than 25 modules. The course covers all topics in digital marketing in great detail including, SEO (Search Engine Optimisation), SEM (Search Engine Marketing), Social Media Marketing, E Mail Marketing, Mobile Marketing etc.
Given below is the course contents in detail.
Search Engine Marketing
Google Analytics & Webmaster Tools
Search Engine Marketing
Social Media Marketing
Webchat & Whatsapp Marketing
E-Commerce & Drop shipping
Media Buying & Planning
Some of the key features of the course are given below.
concepts in Digital Marketing covering 25 tools in Digital MarketiPractical Based Approach on Live Campaigns.
100+ concepts in Digital Marketing covering 25 tools in Digital Marketing
Practical Based Approach on Live Campaigns
7+ Industry Recognized Certifications
1 year unlimited access to classroom training
Free online exam portal to prepare for Certifications
Placements Portal to apply for job
Industry Best Faculty for each module
3 Convenient learning centers
Internship Opportunities with 100+ companies as their recruitment partners
Course Duration – The duration of the course varies from 5 weeks to 4 months depending on the type of batch chosen.
The course fees is not available on the website, however you can get in touch with them to know more.
E Mail – firstname.lastname@example.org
Phone – 9821899890
If you would like to know more about digital marketing courses, you can enter your contact details in the enquiry form below and a counselor will get in touch with you with full details.
2. Freelancers Academy
Freelancers Academy is one of the best digital marketing training institutes based in Mumbai. They have 2 different branches in Mumbai – Vashi and Andheri.
Freelancers academy is one of the very few digital marketing agencies who have their own in house digital marketing agency.Their digital marketing agency – Anuvaa, provides you with a platform to apply and understand concepts as you learn. They offer real working experience and practical exposure by giving you opportunities to work with their clients. They, work with a variety of national and international clients ranging from fashion, logistics, designing, tourism, banking to construction industries. Thus, helping you to build a network and enrich your digital marketing certificate.
The training methodology is also unique. Students are first trained on the various digital marketing modules. Then they are given a chance to implement the learning on live project from their agency.
They expose you to the live dashboards of our important clients. In addition to this, they utilize their contacts from the industry to provide you with tons of desired internships, job opportunities, independent projects and freelancing opportunities.
Their motivated, energetic and experienced staff is always available to support and assist you with the projects. If you want to master the game you have to learn from the master” at their digital marketing institute they ensure that they get the best industry trainers to conduct their digital marketing course.
Given below are the course contents
Social Media Marketing
E Mail Marketing
part from the basic modules they also offer online competition analysis and online reputation management as one of the modules.
They offer live session recording to the ones who opt for online sessions and training on various projects and assignment. Lastly, they claim to give 100% placement support to the students.
the digital marketing course is an exhaustive 2 months classroom + 2 months online project + 2 months internship program. Placement assistance is provided to students.
Watch the video below to get a batter understanding of their course structure.
IIDE, the Indian Institute of Digital Education is a premier institute for Digital Skills with their primary focus on A-Z Digital Marketing training. In the past 3 years, they’ve trained 5000+ students in Digital Marketing and have provided 100% placements to the top Digital Marketing agencies of Mumbai.
IIDE currently has 2 centers in Mumbai. First, being their headquarters in Andheri west. It’s a 20,000 sq.ft campus on main S.V Road (a 3-minute walk from Andheri station). Their second campus is in the famous Jai Hind College. It’s a state of the art campus, again, only a 2 minute walk away from Churchgate station.
They provide 100% placement assistance with companies like Social Kinnect, Toggle Head, Mindshift Interactive, White Rivers Media, The Glitch, Foxy Moron, Fruit Bowl Digital, & many more top agencies.
The best part about IIDE is that:
– You get a LIVE Project as a subject to apply what you learn in each module.
– You learn from trainers that are industry practitioners. Most of them being from the agencies (above mentioned) that hire you.
– You have super sessions where industry leaders and influencers come to meet their students.
– You not only train in executive skills but also focus on managerial skills that help you improve your soft skills, presentation skills, public speaking, client briefing etc.
– They actively have community-based meetups and events. In March 2018, they had a mega event called Influesta 2018 where there were 100+ social media influencers.
Mindsnoop Insight: From our research, IIDE is the only institute with 140+ Google reviews and almost consistently have 5 star ratings. Their overall rating is 4.9, which we think is amazing!
It’s a 6 month course out of which the last month you work on your final project (a culmination of all the skills you’ve learnt’)
School of digital marketing is one of the best and biggest digital marketing institutes in India. They have branches in various locations in India such as Mumbai, Pune, Delhi, Bangalore, Indore, Nagpur, Nashik etc.
In Mumbai, the training is conducted in Vashi and Mulund. They provide an advanced course in digital marketing as well as crash courses in SEO, SEM, Social Media Marketing etc.
Both weekday and weekend batches are available. Batch timings are flexible. Morning, afternoon and evening batches are available on weekdays. Weekend batches are also available.
The course duration is 2 months consisting of 70-75 hours.
Given below are some of the highlights of the course.
100% Job Assistance
Work on Live Projects
Notes would be provided in the form of Soft copy & Hard copy
Google Certified Professional Certification (GCP) would be covered as part of the course.
More than 7000+ Students Trained & Placed
Training would be provided by Industry Experts
Wi-Fi Connectivity, A.C. Classrooms, Laptops provided
They provide 100 percent placement assistance to their students. You can find a list of students they have placed in various companies on their website.
Their advanced digital marketing course covers all the major topics in digital marketing in detail. Given below is the course syllabus.
Edupristine is one of the biggest names in the world of education and has a global presence. They have classroom courses which are conducted in Andheri east. They have classroom training in various other cities in India. This is a relatively short term full time course of just 12 days. However most of the topics are well covered in this duration. They also require students to complete a live project on a website on the last day.
They provide 100 percent placement assistance to all students who successfully complete the training program. At the end of the program, students need to complete an online exam based on the performance of which the certificate is given. All students who who score more than 50 percent in the exam get a Certificate of Excellence in collaboration with “Microsoft IT Academy Program”.
Fees – Rs.60,000
Location – Andheri East
60 Hrs of Classroom Training
Preparation of Google Ad-words Certification
Hard Copy of Study Notes
Practical Case Studies & Practice Exercises
Online course materials
Doubt solving forum
Certificate of Participation/Certificate of Excellence
Day 1 – Introduction To Digital Marketing
Planning Digital Marketing Campaigns
Website Planning and Development
Essentials of a website
Day 2 – Google Analytics
Fundamentals of Google analytics
Monitoring bounce rate
Monitoring traffic sources
Monitoring visitors behavior
Measuring and Monitoring metrics
Setting up Dashboards
Day 3 & 4 – Search Engine Optimization
Tools to find keywords (paid & free)
Planning SEO of a website
Setting-up SEO process
On page & Off page optimization
SEO & Webmaster Tools
Day 5 & 6 – Search Engine Marketing (SEM) Framework
Online advertising & Ad Networks
Creation of Search Campaigns
Writing Compelling Ad Copies
Creation of Effective Campaigns and Ad groups
Digital Display Campaigning
Tracking & measuring ROI of online advertising
Optimizing Ad Performance,
Strategy of allocating marketing budget to various online advertising platforms
Day 7 & 8 – Strategy of Social Media Marketing
Defining the communication strategy
Setting up brand presence
Engaging with followers
Engagement on Social Media
Understanding Social Media ROI
Day 9 & 10 – Framework of Email Marketing & Going mobile
Essentials of Writing a good email
Segmentation of subscribers
Scheduling sending frequency
Email Service Providers
Split testing and A/B testing of campaign
Monitoring Email Campaign
Post Campaign Strategies
Going mobile & Competitor Bench-marking
Affiliate/E commerce Marketing
Day 11 – Lead Management
What are Landing Pages
Conversion Rate Optimization
What is Lead Generation
Nurturing the leads Growth
Day 12 – Live Project
Apply all the learning’s of the course on one of the assigned websites and create a future actionable plan.
Operating media provides digital marketing courses at their institutes in Andheri east, Borivali and Vashi. Operating Media is a specialized Digital Marketing Training Institute. They are also an ISO 9001 certified company. Operating Media is backed by iBraine which is an official Google Certified Partner Agency. IBraine was also listed in Top 20 Most Promising Digital Marketing Agency in India in Silicon India Magazine.
They also have various short term courses in various fields of digital marketing like SEO, PPC, Social Media, Google analytics, WordPress etc. Training is highly personalized and batch strength is usually 4-5 only.
Course content is divided into 8 major modules.
Search Engine Optimization (SEO)
Pay Per Click Management (PPC) / Google Adwords
Social Media Optimization (SMO)
WordPress (Website Development)
Below are the topics covered in all the courses.
Digital marketing overview
Search Engine optimization
SEO Tools & Reporting
Google Search Console
Online Reputation management
Social Media marketing
Search engine marketing
Google Adwords Interface
Setting up Campaign
E commerce marketing
Google Merchant Center
Google Tag Manager
WordPress Website Development
Make money through affiliate marketing
Google Ad sense
E Mail Marketing
Digital marketing strategies
Given below are the certifications provided.
Google Adwords – Fundamental
Adwords Mobile Certification
Adwords Search Certification
Adwords video Certification
Adwords Display Certifications
Google Shopping Certification
Google Analytics Individual Certification
Bing Ads Certified
Hubspot – Inbound Marketing
Hubspot – Content Marketing
Google Digital Unlocked
Advanced Diploma in Digital Marketing
Below are the fees and combos for different courses:
Any 1 Module – 7000
Any 2 Module – 12000
Any 3 Module – 16000
Any 4 Module – 20000
Diploma in Digital Marketing – 22000
Advance Diploma in Digital Marketing – 26000
They also have EMI option for Advance Diploma in Digital Marketing where the fees will be 28000 which can be paid in 2 equal EMI’s.
Key features of the course
– Trusted Institute
– Trained over 7500 students
– Personalized Batches of less than 7 People
– Industry Expert Faculty with over 10 years of experience
– Different Trainers for Different Courses
– Cover up sessions for missed lectures
– Flexible Timings
– Weekdays and Weekend Batch
– Diploma Certificate upon Completion
– Official Google Certification
– Course Notes and lifetime Query Solving
– 100% Job Assistance
– Mobile App and Mobile Forum for student teacher interaction.
7. The brand salon (TBS) digital marketing training.
The Brand Salon (TBS) provides a six month digital marketing course – Advanced certificate program in digital marketing (ACPDM). The duration of the course is 6 months. They also have a 4 months training course as well which is called Digital Marketing Certificate Program (DMCP). They have trained more than 2500 professionals and have also conducted more than 350 batches. They have been providing digital marketing courses for the past 7 years. They also provide 100 percent placement assistance to the students.
They have experienced digital marketing experts as their faculty. They also provide hand on experience with live projects.
They conduct training in Dadar west and Malad west in Mumbai.
Learning catalyst is a digital marketing training institute based in Mumbai. They also have a presence in other major cities in India. They provide integrated digital marketing course in Vashi and Vile Parle locations in Mumbai. They have batches on both weekends and weekdays. The timings are flexible. They claim to provide a complete digital marketing course for students, graduates and working professionals. Learning catalyst has also conducted corporate training for big companies like ICICI and IBM.
Following are some of the key features of the course.
Lifetime access to online Course Material.
Practical experience with assignment.
Job Placement Support.
Freelance Job Support.
Live session recording provided.
Course fees – Rs 29,500
Location – Vile Parle and Vashi (Navi Mumbai)
They have a classroom training option as well as an online option.
All the faculty are Google adwords certified and most of them have MCA or other IT related degrees. One key feature of their course is that they provide freelance opportunities to their students for a period of 2 months. This helps the students to gain valuable work experience.
Internet Marketing : Evolution, Benefits And Potential
Optimizing The Adwords Account
Optimizing The Adwords Account
Understanding Search Engines
Understanding Search Engines
Dive-In To Main SMO Tools
Basics Of Google Adwords
Basics Of Paid Search
Introduction To Analytics
Keyword Research And Campaign Structure
Optimizing The Website For Search Engines
Social Media Optimization : History, Benefits And Potential
Analyzing Google Analytics Reports
Measuring Social Media Optimization & Online Reputation Management
S P Jain school of global management is one of the most prestigious business schools in the country. They have been ranked in recognized global rankings like Forbes, The Economist and Financial times.
Location – They have 2 campuses in Mumbai, in Lower Parel and Kurla west.
S P Jain provides a 6 months course in digital marketing which can be done both full time or part time. The part time course is designed for working professionals and the duration of this course is 12 months. Students get the chance to work on live projects.
The specialty of this course is something called the “capstone project” where students are require to create a mock digital marketing campaign for a company in a selected vertical. During this project, students work with firms, execute digital marketing campaigns and explore how digital marketing fits within the firms marketing strategy.
S P Jain is a globally recognized brand in the education sector and hence their courses are highly in demand. Hence the fees for this program is 745,000.
Lipsindia provides classroom training in digital marketing in Mumbai and Pune. This course is run jointly by LIPSINDIA and SEED. They claim that students get to learn from IIT/IIM alumni. They also have a placement assistance program.
The course covers all facets of digital marketing including, SEO, SEM, social media marketing, display marketing etc. In Mumbai, they have trainings in Borivali and Andheri. They also have specialized courses in advanced SEO, wordpress, adwords etc for advanced learning. Fees of this course is around 27,000 which includes adwords certification.
Location – Borivali and Andheri.
Duration of the course is 3 months for full time and 2 months for part time.
Talent Home,3 Business Point, Paliram Road, BMC Office, Opp. Station Andheri (W). Mumbai Maharashtra – 400092
Contact Number – +91-8424041800, +91-9833201820
301, Purva Plaza, Above UTI Mutual Fund Office, Simpholi Signal, Borivali (W). Landmark: Borivali west Railway station, Mumbai Maharashtra – 400092
Contact Number – +91-8424041800, +91-9833201820
11. Digital marketing course in Mumbai softpro computer education.(DMTI)
Softpro computer education has an digital marketing training named Advanced digital marketing diploma. They have various courses in digital marketing from basic to advanced. The most popular course is the advanced diploma in digital marketing.
It is a comprehensive training course which covers all digital marketing subjects like SEO,SEM,Social media marketing,mobile marketing,affiliate marketing,E Mail marketing,Google analytics etc. They provide classroom training with very interactive training methods.
The course structure is 80 percent practicals and 20 percent theory. They also provide 100 percent placement assistance. The fees of this course is Rs 26,000. The specialty of their course is that they prepare you for Google certification. They have three training centers in Mumbai, in Dadar west, Matunga west and Andheri west.
Introduction to Digital Media Marketing – an Overview
12. Digital marketing courses by Optron Technologies
Optron Technologies based in Goregaon, Mumbai provides digital marketing courses for students looking to make a career in digital marketing industry. Their course consists of practical training, assignments and internships. The course is 85 percent practical and 15 percent theory. The course provides practical sessions, group discussions and assignments for practice.
Key highlights of the course.
Small batch size usually 10 or less
Live projects for practice
The duration of the course is 6 months. The classes are conducted during mornings and afternoons. Timings are flexible.They also provide other courses like web designing.
So these are some of the best digital marketing courses in Mumbai which provide classroom training. It is important to carefully choose your course which suits your requirement. If you are confused about which course to join, do not worry. You can get in touch with us using the enquiry form given below. We will get in touch with you and provide you free counselling.
If there are any other good courses in Mumbai which you think need to be included in the list, please let us know your thoughts in the comments section. We will do a research and update our list.
Directory submission for SEO purposes is one of the most hotly debated topics in the world of SEO. It is probably the oldest form of link building known to SEOs. SEOs and webmasters have used and misused directories for ages.
There are varying opinions within the SEO community with regards to the effectiveness of earning links from web directories. Many believe that using directories for link building is an outdated practice. Some are also of the opinion that it can harm your website in the long run because of the Google crackdown on paid web directories.
So what exactly is the truth? Does directory submission help in improving your website’s search engine rankings? Or on the contrary, do they harm your websites?
The truth is somewhere in between. It really depends on the way you use directories to build links to your website. So what exactly is the correct way of doing directory submission?
What are web directories?
To understand web directories better, we need to know a little about their history. The origin of web directories goes back to the early nineties when the internet was only in its initial stages. During this period, the number of webpages on the internet started to increase. So there was a need to organize and categorize these web pages.
This gave rise to the very first web directories. Tim Berners-Lee, the creator of the HTML and the internet, started the first web directory in the world. It was called the World Wide Web Virtual Library. Soon after other directories were launched. Some of the very early directories were, The Mozilla Directory (DMOZ), Yahoo directory and Starting point directory.
These directories played an important role in organizing the data available on the World Wide Web before the launch of the first search engines. All of these directories had human editors monitoring their content. Human editors were adding and editing links in these directories . Hence none of these web directories gave out spammy links. Due to this reason a link from any of these websites was considered to be of real SEO value.
However with the launch of search engines and the huge growth of the internet, some of these web directories slowly lost its importance. Gradually more and more directories started cropping up. The only intention of these sites was out links to external websites in exchange for money. This started a trend of low quality directories. Soon these directories started becoming a target of abuse for webmasters. They could easily get links from these directories in exchange of money. This is the reason why directory submission has a negative reputation among SEOs now. Google also started de-indexing these low quality directories.
So now we have seen the good and bad of directories. Hence it Is important to do directory submission in the right way.
Let’s see how..
Can links from directories harm your website?
The first myth among SEOs and webmasters is that directory submissions can be harmful to your website. There is a common belief that Google and other search engines do not like to see links from directory sites pointing to your website. Many webmasters also believe that Google can penalize your website for building links from directories. This is far from the truth.
Google will not penalize any website for incoming links from web directories even if they are in huge numbers. There are two main reasons.
If search engines started penalizing sites for back links from web directories, it can encourage negative SEO attacks. Any unethical SEO can point a whole load of spammy low quality directory links to a competitors website and get them penalized. There are many automated directory submission softwares available which can do the job at the click of a button.
There are many directories and search engines that pull data from quality directories like DMOZ. So if you submit your website to DMOZ or any such directory, there is a chance that your link can appear on multiple websites. You may not even be aware of these links. Some of these could be from low quality sites.
Hence Google is not likely to penalize websites for obtaining back links from web directories.
What does Google say about directory submission ?
Google has this to say about directory submission on its webmaster guidelines.
“Submit your site to relevant directories such as the Open Directory Project and Yahoo!, as well as to other industry-specific expert sites”
This point has been subsequently removed from Google webmaster guidelines. However it is safe to assume that Google does not consider links from good directories to be bad for your website.
In the below video, Matt Cutts from Google gives a very clear differentiation between high quality directories and low quality directories. According to him, a link from a human edited directory which adds value to the internet can be considered as a good link.
So in short, back links from directories are not going to harm your website in any way.
How is web directory submission beneficial for your website ?
Submitting your website links to quality directories can be very beneficial for your website if done in the right way. Given below are some of the benefits of directory submissions.
Search engines like Google regularly crawl good directories like, DMOZ and BOTW on a regular basis. This means that there is a higher chance that search engines can find and crawl your links.
Co-citation can be defined as the frequency with which two website links are cited together on other websites. This may be an important factor in SEO .There is still some debate among seo professionals whether this is an important part of the search engine algorithm. Human edited directories ensure that only good websites are allowed to be submitted to their database in the proper category. Categorization of sites by topic means that there is a chance of 2 or more good quality websites being linked to from the same category page of a good quality web directory.
Some of the directories allow deep linking to your internal pages. This can be very beneficial from an indexing point of view. It will also ensure that the link juice flows into your internal pages also rather than your homepage only. From an SEO perspective, it is important that there are links pointing to internal pages and not only your home page.
There are some directories which allow anchor text to be used for the links back to your websites. This can be helpful to ensure that there are keyword rich anchor texts pointing to your Web Pages from these high authority directories. Ensure that this feature is not misused because anchor text abuse can lead to a Google penalty. Make sure that you are varying your anchor texts and using a good mix of your brand name, your website name as well as some keywords and their variations.
If you take a look at the SERP results for some queries, you can see that many high quality web directories themselves rank in the SERPs for competitive keywords. Which means they are getting target natural traffic from search engines. If you submit your links to these types of directories, you are sure to get targeted direct traffic.
For example, have a look at this search result for the term “plumbers in Los Angeles”
Search result for “plumbers in Los Angeles”
As you can see from the above screenshot, The website, Yelp.com is ranked number 1 and 2 for this query.
You can also see that Yellowpages.com is also among the top ranking sites.
These directories can provide good targeted traffic to your site. They are also beneficial for your websites local SEO.
Now that we have seen how good quality directories can help in improving the SEO of your website, it is time to learn how to hunt for quality directories to submit your website.
How to find directories that Google loves
Remember, you need to submit to high quality, relevant web directories to get maximum benefit. You should try to submit your website to a few quality directories than focus on quantity. The question is how to hunt for such directories. Here is how you do it.
1.Search for directories already ranking on Google.
This is easy. Choose your keyword, search them on Google and other search engines and see how many directory sites are ranking on the SERPs. For keywords with a good enough volume, you can search the first 3 pages of the SERPs. If there are directory websites already ranking for your keywords, then you definitely need to get your website on those directories. This is highly effective for local keywords as there are usually many directory sites ranking high on SERPs for local keywords.
2.Submit to the high authority directories
Some of the best known directories on the internet which are human edited are worth submitting your website to because these sites have stood the test of time and have good reputation and authority. Some of them are paid directories but it is well worth paying the money to these few sites than wasting money on links from low quality websites. Some of the best directories are mentioned below.
Edit – (As of March 17, DMOZ has been officially closed down)
DMOZ also called Mozilla directory or the ODP (Open Directory Project) is the largest free active internet directory. This website is free to submit to and is human edited. The only problem with DMOZ is their long waiting period. It may take 3 to 6 months to get your website included because they have millions of websites in queue. The reason for this long wait is that there are actual human editors moderating these links. It is easy to submit to and is well worth the trouble if you are looking for long term results.
It is one of the oldest web directories around and has been in existence from 1998. They have a team of qualified editors who check each and every submission and place them in the right category. It is one of the best directories to submit your website to.
Stpt.com or starting point directory is one of the oldest directories around having been in existence since 1995. This is also a human edited directory and a link from this reputed website can be very beneficial for your website.
These are the most important websites that you should try to submit your link to if your budget permits. Apart from these, you can also submit your links to the list of 100 directories given below. All 100 websites given below are high quality sites which have a Domain Authority of 35 and above. Some of them are paid and some are free.
Given below are the sites sorted by PA,DA and Moz rank. We have analysed all these websites and they are safe to use. Submitting to your links to these select list of directories should be good enough.
Apart from these top directories, there are thousands of websites where you can submit your links. You can find a list of such directories in many blogs. At the end of this post, we have included a list of 1000 such sites in excel format which you can download .The key is to search them and find the ones which are worth submitting to. Maybe you could use some of these sites as backlinks to your second tier sites.
How can you determine the quality of a directory ?
Read on to know how to analyse a directory to know if they are worth submitting to.
How to analyze a web directory for quality and authority.
This is important. If you come across a list of directories, don’t just start submitting to each and every one of them. There are many blogs which provide you with a list of 100 or 500 or even 5000 directories to submit to. Submitting to all of them can be a total waste of time. You need to find out which ones are good enough for you to spend time or money on it. You can use third party metrics like Domain Authority (DA), Page Authority (PA) etc. for this.
Also it needs to be noted that Google and other search engines have either banned or penalized some of these directories. So we need to do a proper analysis on each and every site.
Following are the steps to find the quality of a web directory.
Check if the site has been banned or penalized
This can be done by doing a domain search on google.
For example, take the website – nuoret.org
Do a domain search on Google using the query site: nuoret.org
Domain search for “Nuoret.org”
As you can see, the search returns no results. Also you can search the brand name of the directory on Google. Use queries like “nuoret.org”,”Nuoret”,”Nuoret directory” etc.
Again, it shows no results related to the website. This clearly shows that the site has been penalized/banned and it may be de-indexed. Stay away from such sites.
Check for the DA and PA of the directories.
Websites with a DA of above 35-40 can be considered as a good site.
You can use the Seoreviewtools tool to check PA and DA. As shown in the image below, you only need to enter the web address on the tool to get PA,DA and Moz rank information. You can check up to 10 websites at a time.
Seoreview tool showing PA,DA and Moz rank
Check for archive data from Wayback machine
There are many directories which were initially not web directories. When sites which have high PA,DA and other metrics expire, webmasters buy these sites and convert them to web directories. These sites are then advertised as web directories with high page metrics and then used to submit links in exchange of money.
It is basically a money making scheme and many SEOs and webmasters regularly used it.
For example, take a look at the website – Etaaps.org.
If you check the domain metrics of this website you can see that the website has a DA of 34 and a PA of 44.
On their website, they have displayed their Alexa rank as 57,519 and page rank as 8.
Alexa rank and page rank displayed on E Taaps website.
These look like really good metrics when you look at it.
However, once you analyse this website using the Wayback machine, you will find that this website was not initially a web directory.
The very first archive of this website in 1996 shows this website as a US government bureau of the public debt website. See screenshot below.
Later this website was functioning as a treasury website until December 2015. It was only in 2016, this website started functioning as a web directory.
From the above example, it is very clear that this site has been bought by someone with the intention of selling links. In this case, charging money in exchange of a link on the directory. The impressive metrics advertised on the website may not do much good to your website.
Though technically it may still pass on some link juice to your site, it is better to stay away from these websites.
Given below is a list of more than 1000 directories in excel format that you can download.