What is the average fees for digital marketing courses in Bangalore ? The course fees ranges from anywhere between 20,000 INR to 50,000 INR.
The fees for digital marketing courses depends on a lot of things like the reputation of the institute, duration of the course, course contents, faculty profile, placement assistance etc.
Some of the courses may be short term with lower fees and others may be courses of longer duration with higher fees.
Approximately a course covering all modules of digital marketing should take between 80-100 hours and the course fees could be approximately 25,000 INR to 35,000 INR.
Before joining any institute, you need to research in detail to understand if you are getting a good value for the money that you are investing in terms of your learning and experience.
With that in mind we have created a fees comparison of some of the digital marketing courses in Bangalore. This is a fees comparison only. If you are looking for a detailed review, you can check our detailed review of digital marketing courses in Bangalore.
Please note that the information given here is sourced from different websites and may be subject to change.
The fees given here is an approximate fee subject to change or discount. Extra taxes may also apply.
Digital marketing is one of the most in demand courses among students and working professionals in India. As more and more businesses are trying to promote their brands through digital media, there is a growing need for well trained digital marketing professionals.
Since Bangalore is the IT hub of India, there is a huge demand for well trained IT professionals. Since it is home to many start ups, there is a huge demand for well trained Digital marketers.
If you are serious about pursuing a career in the digital marketing world, you need to choose the best course from the most reputed institution. The key is to look for the course content, the faculty profile, placement assistance records etc.
Fees for Digital Marketing courses in Bangalore ranges from approximately 20,000 Rs per month to 50,000 Rs per month. Detailed information about fees for each institute can be found in our fees comparison list.
There are lots of institutes which provide Digital marketing courses in Bangalore. Here we look at some of the best institutes which provides Digital Marketing courses in Bangalore.
The list is in no particular order.
OMiT Digital Marketing
Omit (Online Marketing Institute and Training) is on of the best digital marketing training institutes in Bangalore. They have centers in Koramangala and Basaveshwara Nagar.
They provide digital marketing courses for students, entrepreneurs, colleges and corporate companies.
Omit provides 100 percent job assistance to students. Their certification course consists of classroom lectures, soft skill training, live projects, personality development, assignments, case studies, personality evaluation and live certification.
Given below is the course content for the digital marketing course. They also provide a digital marketing crash course specially designed for working professionals.
SEO – Search Engine Optimization
Basics of SEO
What is a Search Engine.
History of Search engines.
How do Search Engines Work.
Popular Search Engines.
Importance of Search Engines.
SERP – Search Engine Result Page.
Basic Implementation of SEO
Basics of SEO.
Types of SEO.
Techniques of SEO.
Importance of SEO.
ON Page Optimization
What is on page SEO.
Website Analysis.
Keywords Research.
Content Creation & Optimization.
Header Tag Optimization.
Image Optimization.
404 Page Creation.
Robot file creation.
Sitemap Creation.
Schema Data.
Breadcrumbs.
Canonical Tag.
Meta Tag Creation.
Competitor Analysis.
OFF Page Optimization
Basics like Backlinks, Domain Authority, Link Juice etc.
Search Engine Submission.
Blog Creation and Optimization.
Link Building.
Social Bookmarking.
Link Baiting.
Link Exchange.
Forum Submissions.
Image Sharing.
Video Sharing.
Business Listing(Local Listing).
Press Release.
Questions and Answers.
Document Sharing.
Guest Posting.
Community creation(Social Media).
SEM – Search Engine Marketing
Overview of SEM / AdWords
Understanding Search Engine Marketing.
How Search Engine Marketing works.
Tools of SEM.
Importance of SEM.
Why SEM.
Understanding AdWords analysis
How AdWords work.
Understanding AdWords – examples, case study.
Understanding quality score.
Importance of quality score.
What is CTR & importance of CTR.
Fundamentals of SEM
What is PPC.
The importance of PPC.
What is a Display/contextual ad.
The importance of Display/contextual ad.
What is CPM, CPC, CPI.
Google AdWords tutorial.
Tools used for Analysis.
Setting up AdWords account & campaigns
Creating account in AdWords.
Setting up campaign.
Managing campaign.
What is keyword planner, calendar, title, etc.
Budget allocation.
Analyzing CPC.
How to win SEM?
Competitor Analysis.
Understanding the client needs.
How to upgrade and stay updated.
Mobile Marketing.
Core Logics of SEM.
Advanced SEM
Content Marketing.
Brand reputation.
Affiliate Marketing.
Social Media Optimization and Marketing.
SMO – Social media optimization
Branding.
Demand Creation.
Promotions.
Cross-Promotion.
Viral Marketing.
Creating Posts, Content & Strategy.
Creating Pages & Groups on Popular Social media.
Facebook.
Twitter.
LinkedIn.
Google Plus.
Pinterest.
SMM – Social Media Marketing
Facebook Ads
Creating Page.
Creating ads.
Bids.
FB Marketing Strategy.
Twitter Ads
Creating ads.
Bids.
Twitter Marketing Strategy.
LinkedIn Ads
Creating Business Page.
Creating ads.
Bids.
LinkedIn Marketing Strategy.
Advanced SEO
Local SEO
What is local SEO.
Creation of Google My Business.
Name, Address & Phone number (NAP).
Customization of Google maps.
Increasing Reviews.
Microformat Optimization.
Local Submissions.
SEO Tools
Google Analytics.
Google Webmaster.
Google Keyword planner.
Google trends.
Google Page speed.
Woorank.
Iwebcheck.
Alexa.
MOZ tool.
W3 Validator / Schools.
Latest SEO Techniques
Schema Data / Rich snippet.
Language optimization.
.htaccess.
TLD.
International targeting.
Sub domains.
Search inside search.
E-commerce SEO.
Blog integration.
The brochure can be downloaded from their website (link below).
Digital Academy 360 is a digital marketing training institute located in Jayanagar, Bangalore. They also have branches in Indiranagar, Malleshwaram and Bannerghatta Road.
Apart from a full time digital marketing course, they also provide a crash course in digital marketing. They also provide online digital marketing training in Bangalore.
Apart from digital marketing courses, they also provide courses in other specialized topics such as SEO, social media marketing, search engine marketing, Google analytics, content marketing etc.
They have an experienced faculty with more than 9 years of experience in digital marketing. They provide students with live project experience. Placement assistance is also provided to students.
Given below are the contents of the course.
You can find more information about this course in the video below.
Inventateq is an institute which provides digital marketing courses in Bangalore. They have branches in Jayanagar, BTM Layout, Marathahalli and Rajaji Nagar. They provide digital marketing training for students, entrepreneurs and corporate companies.
The course duration is approximately 45 hours. In depth practical knowledge is provided on each topic. They have both weekday as well as weekend classes.
They provide a 100 % placement program to their students. Job preparation includes mock interviews, mock exams and real life case studies.
Given below are the topics covered in the course.
Introduction to Digital Marketing.
About Search Engines (Google.com, Yahoo.com, Bing.com).
Website Design & Development using WordPress.
Advanced SEO with HTML (Onpage, Offpage, Blogs, Content Optimization).
SEM, Pay per Click (PPC), Google Adwords, Yahoo & Bing Ad center.
Social Media Marketing (Facebook, Twitter, Linkedin, Google plus).
Email Campaigns & Affiliate Marketing.
Google Analytics, Google Adsense & Google Maps (Local SEO).
Youtube Video Advertisements, Mobile Apps Promotions.
OptimizeIndia is a digital marketing training institute based in Bangalore. They have training centers in Jayanagar, BTM Layout, Koramangala and HSR Layout.
They provide digital marketing courses in Bangalore with Google certification. They also provide specialized training for SEO, social media, Adwords etc.
They provide placement assistance and internship opportunities to students.
Given below are main course contents.
Advanced SEO techniques of 2017.
Latest Social Media Campaigns.
Google Adword Certification.
Pay Per Click – Search Network Campaigns.
Display Network Reach.
Pay Per Click– Double Click and Re-marketing.
Pay Per Click– Mobile App Installs and Engagement.
DigitalKora is one of the best digital marketing training institutes based in Marathahalli, Bangalore. They have specialized digital marketing courses designed for entrepreneurs, students and corporate companies.
Given below are the course contents of their digital marketing course.
They also have specialized courses in SEO, pay per click, E Mail marketing, Google analytics and social media marketing.
Detailed syllabus is available on their website.
Given below are some of the key features of this course.
Skydreamconsulting also known as NIDM (National Institute of Digital Marketing) is located in BTM Layout Bangalore. They also have training centers in Koramangala and Marathahalli.
They have specialised courses related to digital marketing – hybrid digital marketing course, advance digital marketing course, google adwords and SEO.
The hybrid digital marketing course covers 20 modules in 100 hours. They course also covers a 90 days internship program.
After completion of the course, students are provided certification by NIDM. They are also provided with assistance for 4 Google certifications.
Both weekend and weekday batches are available. Course fees is approximately Rs 35,000.
Given below are the contents of this course.
Fundamentals of digital marketing.
Search engine optimization.
PPC advertising and Google Adwords.
Social media marketing.
Reporting Analytics (Google Analytics).
E Mail marketing.
Mobile marketing.
Content marketing.
Agile data driven marketing campaigns.
Creating digital marketing strategy and reporting.
Affiliate marketing and earning money online.
CRM integration, lead management, affiliate marketing, E Commerce marketing and growth hacking.
E Market education is based in Koramangala, Bangalore. They provide digital marketing courses in Bangalore.
They provide various online marketing courses like SEO, PPC, Google Adwords, Google Analytics and social media marketing with live project experience.
E Market education has provided digital marketing training for more than 500 students. They provide 100 percent placement assistance to their students.
They provide full time digital marketing courses in Bangalore as well as crash courses and online courses.
Given below is the detailed syllabus of the course.
INTRODUCTION DIGITAL MARKETING & BLOGGING | 8 Hours
Introduction to blogging & its benefits.
Creation of blog either with WordPress or Blogger or Tumblr.
Deciding on blog layout design with ready templates.
Various default widget integrations.
Adding of multiple pages.
Creating & posting of blog articles.
Basic on-page optimized page.
Integration of Google Analytics & Google Webmaster tool.
DigitalRoy Aacedemy is based in JP Nagar, Bangalore. They provide an advanced digital marketing course covering more than 100 hours along with practical knowledge.
Duration of the course is 2 months. Course fees is approximately 27,000 INR. Both weekday batches as well as weekend batches are available. Timings are flexible.
Apart from digital marketing courses, they provide courses in SEO, Google adwords, Social media etc.
Given below are the contents of the course.
Detailed course content is available on the website.
Edupristine is one of the best digital marketing training institutes in Bangalore. They also provide digital marketing courses in other cities in India like Mumbai and Pune.
They have their training centers in Koramangala in Bangalore. Apart from a classroom based training, they also provide an online digital marketing course for students.
The course fees for online training is approximately INR 24,000 and for classroom training is approximately INR 36,500.
Given below are some of the key features of the program.
80 Hours of Exhaustive Classroom Training by Google Certified Trainers.
Online study material.
Practical exercises.
Access to learning management system for a year.
Certification by Edupristine.
Assistance for Google certification.
Placement assistance.
The course content is as follows
Introduction to digital marketing
How Online Marketing works.
Customer Engagement Metrics.
Understand the “See Think Do” Framework.
Case Study walk-through and Identification and setting the work plan for Live project.
Develop a working website by adding theme, plug-ins, webpages etc.
Define website monetization plan.
Setup AdSense on the web platform.
Understand Acquisition channels and conversation metrics.
Web Analytics
What is Digital Analytics.
Understand the Web Analytics Process.
Google Analytics.
Google Tag Manager.
Google Data Studio.
Understand how Google Analytics, Google Tag Manager and Google Data Studio can be used for better understanding of Consumer Behavior.
SEO – On Page optimisation
Understand the major functions of a Search Engine.
What is SEO and its need.
How to find/choose relevant keywords.
Using tools and competitor analysis to find the keywords to optimize the website.
On Page Optimization.
SEO – Off page optimisation
What is the Page Rank? How do you increase this.
Off page optimization.
Advanced SEO Concepts.
Structured Data.
Local SEO.
Semantic Mark-up.
PPC Marketing
What is Online Advertising.
Why Pay Per Click (PPC).
Types of Online Advertising : Search, Display, Shopping, Video and Re-targeting.
Keyword Research.
Search Campaign – Creation and Optimization.
Monitoring a campaign – Quality Score for keywords & CTR for keywords, Ad copies.
PPC and video marketing
Why Display Ads? Isn’t search enough.
What are the different Ad formats.
Display Campaign Creation in AdWords and Finding your target audience.
Video Marketing.
YouTube Channel Creation and Growth.
Video Campaign Creation in AdWords.
Using YouTube videos to redirect traffic to your website.
YouTube video analytics.
Social media marketing – Facebook and Instagram
SnapChat Marketing.
LinkedIn Marketing.
Twitter Marketing and Ads.
Pinterest Marketing.
Content Marketing.
Tools used in content marketing.
Content creation and curation tools.
Content automation tools.
Social media marketing and Content marketing
SnapChat Marketing.
LinkedIn Marketing.
Twitter Marketing and Ads.
Pinterest Marketing.
Content Marketing.
Tools used in content marketing.
Content creation and curation tools.
Content automation tools.
E Mail marketing and Mobile Marketing
Email Marketing advantages and When to use it.
How to create a Email Marketing list.
Using Mailchimp.
How to develop an email list.
How to write engaging emails.
Content writing and A/B testing.
Drip E-mail Marketing.
How to deal with domain black list.
Mobile Marketing.
Why your Website should be mobile friendly.
Responsive v/s Separate mobile portal.
Mobile site vs App.
Getting listed on app stores and App Store Optimization(ASO).
How to Promote your App.
How to Monetize your App.
Affiliate Marketing
What is Affiliate Marketing and how does it work.
The Different Commission Structures Involved.
Best Practices in setting up an Affiliate Program.
Different type of Affiliates with examples.
Tracking and Attribution Models.
Establishing an Affiliate Network for your website.
How to Sign Up Affiliates for your website.
Setting up your own Affiliate Program.
Lead Management and Growth Hacking
What is lead generation?and different methods.
Best practices in setting up a lead management system.
How to nurture leads?Case Studies.
Strategies to convert leads into users of your platform.
Growth Management.
What is Growth Hacking.
The problem that Growth Hacking solves.
The Lean Marketing framework.
Project review
Revise the Online Marketing methods.
Revisit Google Analytics, AdWords, and Facebook insights to identify the improvement areas.
Funnel creation and optimization
Introduction to Marketing Funnels.
Determining the Product/Market fit.
Lead Magnet.
Tripwire offers.
Profit Maximizers.
Customer Return Path.
Setting up a Live Funnel.
Marketing optimization with Hubspot
Overview of Marketing Automation and HubSpot.
Register a Hubspot Account.
Create a Campaign in Hubspot.
Setting up Contacts and List.
Create Segment Via List.
List Analytics.
Creating a Blog post and Its Analytics.
Create Automated Workflows.
Programmatic buying using double click with Google
DFP Overview.
Accesing a DFP Account.
DFP Campaign Planning.
Create your Inventory.
Create Ad Units.
Create DFP Ad Tags.
Insert DFP Ad Tags.
Create an AdSense Order in DFP.
Detailed brochure can be downloaded from the website.
Cheerons is a digital marketing training institute based in BTM Layout Bangalore. They provide job oriented digital marketing courses in Bangalore.
They have an advanced program in digital marketing which can be completed either in a weekday batch or weekend batch. They also provide online digital marketing courses in Bangalore.
They provide 100 percent job assistance to students. A 60 days internship program is also offered to students.
Institute of Marketing provides a digital marketing diploma in Bangalore. 8 certifications are provided to students who complete this course including Google certifications.
Weekend batches and weekday batches are available. Timings are flexible. The course fees is approximately 39,000.
They provide placement assistance to students. Assistance is provided for mock interviews, soft skills training, resume preparation etc.
Given below is the course content. Detailed brochure can be downloaded from the website.
So this was our review of the top 12 digital marketing courses in Bangalore. Do let us know about your experiences and reviews about any of these courses in the comments section below.
Digital Marketing is one of the fastest growing sectors in India currently. Most of the companies across industries are looking to increase their online presence.
Hence there is a demand for well trained digital marketing professionals. With that in mind, we have compiled a list of the best digital marketing courses in Navi Mumbai.
However, this list is specifically for locations in Navi Mumbai like Vashi, Nerul, Kharghar, Panvel etc.
Freelancers Academy – Vashi, Navi Mumbai
Freelancers academy is one of the best digital marketing institutes located in Vashi, Navi Mumbai. They provide both online courses as well as classroom training.
Apart from Digital marketing, they also have courses in SEO, Social media marketing, WordPress, Web Analytics etc. Here we take a look at the Digital marketing course.
The digital marketing course is an exhaustive 2 months classroom + 2 months online project + 2 months internship program. Placement assistance is provided to students.
Given below is the course contents.
SEO
SEM
WordPress
Social Media Marketing
Display advertising
Google Analytics
Content Marketing
E Mail Marketing
Mobile Marketing
Online reputation management
They have a highly experienced faculty who are all industry experts.
Freelancers academy also helps students to earn a part time income from home by providing them with freelancing opportunities.
It is one of the best institutes for digital marketing courses in Navi Mumbai.
Sessions are held on Saturdays and Sundays. Timings 10 AM to 1 PM.
MCTA is a digital marketing training institute located in Vashi, Navi Mumbai. They also have branches in Pune.
MCTA conducts various courses related to digital marketing. Apart from a digital marketing course, they have courses in SEO, SEM, Social media, E Mail marketing and WordPress training.
Given below are the main topics covered in the digital marketing course.
The course consists of 4 modules of 84 topics. Given below are the 4 modules.
Module – 1 – SEO (Social Media Optimization) which covers on-page optimization & off-page optimization.
Module – 2 – SMO (Social Media Optimization) where we cover entire social media marketing syllabus.
Module – 3 – Search Engine Marketing which includes Google Adwords, PPC Ads, Display Advertising, Video Ads.
Module – 4 – Email marketing & Mobile Marketing.
The course fees is 27,000 INR which can be paid in installments.
The duration of the course is approximately 2 months covering 50 hours. Both weekend and wekday batches are available.
Assistance for clearing Google certifications are also provided to students.
They provide an advanced digital marketing course for professionals, entrepreneurs and job seekers. They also provide assistance for Google and Facebook certification.
The course consists of 18 modules. The course content is as given below.
Proideators have a learning management system which provides easy access to course content. They provide certifications from Facebook, Google, Hubspot etc. They also have a dedicated placement team to help students with placements and job assistance.
Edumorr is a digital marketing training institute located very close to Nerul Railway station, Navi Mumbai. They are one of the best institutes providing digital marketing courses in Navi Mumbai.
They have several courses in digital marketing like SEO, SEM and Social Media. Apart from this, they also provide training in Worpress and web design.
They provide live project experience and internships to students. You can find more information on their website.
So these are some of the best digital marketing courses available in Navi Mumbai. Do let us know in the comments about your experience in any of these institutes.
Digital marketing is an in demand course among young students and working professionals today. The reason for this is the huge demand for digital marketing professionals and high paying jobs in this sector.
If you live in Pune and are looking for digital Marketing courses in Pune, given below is a list of the top 10 digital marketing courses in Pune.
LIPSINDIA Digital marketing course in Pune
LIPSINDIA – Also known as Lavenir Institute of professional studies, is one of the best digital marketing training institutes in the country. They conduct digital marketing courses in cities all over India including Mumbai, Pune and Bangalore.
In Pune, the classroom courses are conducted at Koregaon park, Nal stop and Wakad.
They provide classroom training which covers all the topics in digital marketing like SEO, SEM, Social media marketing etc.
Given below is the course syllabus as per their website.
The fees for this course is approximately 27,000 to 30,000 INR.
They provide practical training to students. Students get server space for WordPress website creation and learning. Students also get access to live tools and campaigns like Google Analytics, search console, SEMRush, Hootsuite etc.
Placement assistance is also provided to all students who successfully complete the course.
Edupristine is another big name in the field of digital marketing training. They have training centers spread across India in cities like Mumbai, Pune, Delhi, Kolkata, Chennai, Bangalore and Hyderabad.
Edupristine provides both online as well as classroom courses in digital marketing.
The online course allows students to learn digital marketing from their homes or offices by interacting with trainers online.
This consists of 48 hours of live online classes which covers all major topics in Digital marketing.
The classroom training consists of 60 hours of training. Given below is the list of the topics.
Introduction to Digital Marketing
Web Analytics
SEO – (On Page Optimization)
SEO – (Off Page Optimization)
PPC Marketing
PPC and Video Marketing
Social Media Marketing
Content Marketing
Mobile Marketing
Lead Management and Growth Hacking
Funnel Creation and Optimization
Marketing Optimization with Hubspot
Project Review
Course fees – Approximately 24,000 INR for the online course and 36,000 INR for the classroom training.
Victorious digital is based in Shivaji Nagar, Pune. They provide courses in Digital marketing, SEO and advanced SEO, Social media, E Mail marketing etc.
The course fees is 16,500 which makes it one of the most affordable digital marketing courses in Pune.
The duration of the course is 45 days for weekdays batch and 90 days for weekend batch.
The course consists of 75% practical and 25 percent theory. Assistance is provided for Google analytics and Google adwords certification. They also provide assured internships and job assistance.
SEED Infotech provideS digital marketing courses in Pune in association with LIPSIndia. They provide an advanced course in digital marketing. Given below are some of the highlights of the program.
IIT/IIM Alumni
Industry Experts
Hands on Experience in the Internet world
Practical based training rather than theory based training.
Hands on practice sessions after each module
100% placement assistance
Given below are some of the topics covered in this course.
NSDM is one of the leading digital marketing training institutes which provides digital marketing courses in Pune. Based in Koregaon park, Pune, they provide courses in Digital marketing, SEO, Google Analytics, Social media marketing etc.
They have experienced faculty to train students. The profiles of the trainers can be found on thier website.
The total duration of the course is 58 hours which includes theory, practicals as well as live projects. Some of the key highlights of this course are as follows.
Optimized infotech is based in Kothrud, Pune. They are a well known name in the field of digital marketing in Pune and Pimpri-Chinchwad. They also have branches in Shivaji Nagar, Wakad etc.
Training is provided to students, working professionals as well as entrepreneurs who are interested in expanding their business online.
Apart from digital marketing, they also provide training in other related topics like SEO, SMO, Adwords, Analytics etc.
Given below is the detailed course curriculum.
Course content
Search Engine Basics
What is Digital Marketing?
Importance of Digital Marketing
Difference between Traditional Marketing and Digital Marketing.
What do you know about Google?
How the Search Engine works?
Search Engine Ranking Factors.
Google Sandbox effect
Understanding the SERP.
Understanding Google eco system.
Understanding Google snippets.
Different Search Operators.
Page Rank Technology.
Panda Update and its Importance.
Penguin Update and its importance
Search Engine Optimization
On Page
Off Page
Google Webmaster Tools
Google Analytics
Reporting and Analysis Tools
Social Media Optimization
Social Media Management Tools
Social Media Dashboard
SMMT Connection with Social Media Platforms.
Analytics for SMMT
Blogging
Blogging for Branding
Five Blogging Tips
Blogging for Sales
Promotion and Calls to Action
Blogging for SEO
Facebook
Facebook for Branding
Using Facebook as Company
Facebook for Sales
Facebook Ads
Facebook for SEO
Tracking Activity and Results
Twitter
Twitter for Branding
Twitter for Sales
Promote Your Products and Services
Responding to Users’ Needs
Twitter for SEO
Tools, Services, and Management
Tracking Activity and Results
YouTube
YouTube for Branding
Examples of YouTube Channels
Subscribers
YouTube for Sales
YouTube for SEO
Other Video Sites
LinkedIn
LinkedIn for Branding
Company Profile
Encouraging Employees to Use LinkedIn
LinkedIn for Sales
LinkedIn for SEO
LinkedIn Ads
Search Engine Marketing
Understanding Search Engine Marketing (SEM)
Snapshot of SEM Industry
Advantages of SEM over Other Marketing Methods
Organic vs. Paid Traffic
Marketing Plan
Introduction to Google AdWords
Navigating through Google AdWords
Understanding Google AdWords Structure
Working with Keywords
Writing Ads in Google Adwords
Understanding Google’s Text Ad Structure
Reporting
Integrating Google Analytics with Google AdWords.
The duration of the course is 2 months for weekend batches. Job assistance is provided to students after completing the course.
Digital Vidya is one of the best digital marketing training institutes in Asia. They have training centers in various countries including India. They have also trained over 20,000 professionals from various corporate companies like Google, Reliance, Citibank etc.
They have online instructor led training programs as well as weekday and weekend classroom based courses.
Digital Vidya is training partner for Google partners academy as well as Microsoft.
Since this is one of the best digital marketing courses in India, the course fees is aproximately 49,000 plus taxes.
Given below are some of the features of this course.
240+ Learning Hours (10 hours/week)
200+ Hours Hands-on Assignments
60+ Hours Industry Case Study Exercises
Vskills (Govt. of India) Certified Course
100% Placement Support (for Freshers & Digital Marketers)
10+ Industry Certifications
Exclusive Research Based Internship
Lifetime Access to Latest Content
Rs 75,000+ worth Digital Marketing Tools
The course syllabus consists of the following modules.
Course syllabus
Search Engine Optimization (SEO) (4 weeks) – Learn how to get website listed among top Search Engine results.
Search Engine Marketing (6 weeks) – Learn how to effectively run ads on Search Engines.
Social Media Marketing (SMM) (5 weeks) – Learn how to build brand, generate leads & aggregate audience on Social Media.
Email Marketing (4 weeks) – Learn how to effectively build your users lists, deliver e-mails & generate relevant clicks.
Inbound Marketing (4 weeks) – Learn how to attract & convert customers by earning their trust through various techniques such as content marketing.
Web Analytics(5 weeks) – Learn how to make business decisions from the metrics available in Digital Media.
Digital marketing is a preferred career choice for many professionals and students these days. Hence there is a huge demand for digital marketing courses.
In Mumbai, there are several companies which are now looking to promote their products and services online. Hence there is a huge demand for well trained digital marketing professionals.
There are several institutes which provide digital marketing courses in Thane. In this list, you will find some of the best institutes which provide digital marketing courses in Thane.
Along with the names of the institutes, we have included the price, course syllabus, faculty, contact information etc wherever possible.
So here are the top 5 digital marketing courses in Thane.
Proideators is one of the best digital marketing training institutes in Thane. They have their head office in Thane West. Apart from Thane, they also have a branch in Vashi, Navi Mumbai. You can find more information about their Navi Mumbai branch on our list of digital marketing courses in Navi Mumbai.
They provide advanced digital marketing courses and advanced courses in Adwords, Google Analytics, Social Media etc.
Each student gets to manage real time campaigns. They also provide assistance for Google Adwords certification.
They have weekend batches as well as weekday batches. Duration of the course is between 2-3 months.
Some of the key features of this course is as follows.
Online learning – Proideators have an online learning management system which allows students to access course contents online.
Placement Support – They have a dedicated placement team to help students and job seekers regularly with latest digital marketing jobs.
Certifications – They provide support for all the major certification in digital marketing like Google certifications, Facebook certification, Hubspot certification etc.
Updated curriculum – Curriculum is updated every quarter to ensure that the latest techniques and information is passed on to the students.
Live campaigns – Students get the opportunity to create live campaigns on Facebook, Google etc. Students also get access to adwords data so that they can understand key metrics.
Proideators have a media arm called “Light Media” where the trainee students get a chance to work on live projects of their clients.
Detailed course brochure can be downloaded from their website.
Universal computers, UCC India is one of the best institutes providing digital marketing courses in Thane. They conduct an advanced certificate in digital marketing and online public relations.
The course is classroom based and the duration is 3 months. Apart from this, there is a project at the end of the course for 2 weeks.
The teaching methodology includes Lectures, case studies, group sessions, tutorials, workshops, online training etc.
Given below is the course contents.
Module 1 – Digital marketing strategy
Module 2 – Web Analytics
Module 3 – Search engine optimization
Module 4 – Pay per click marketing
Module 5 – E Mail marketing
Module 6 – Social media marketing
Module 7 – Using facebook for business
Module 8 – Twitter for business
Module 9 – Linkedin for business
Module 10 – Affiliate marketing
Module 11 – Video marketing
Module 12 – Mobile marketing
Module 13 – Display advertisement
Module 14 – Online PR and brand reputation
Detailed brochure can be downloaded from the website.
Digible is another digital marketing training institute located in Tembhi Naka, Thane. They have several digital marketing courses like “certified digital marketing professional”, “certified digital marketing expert” etc.
They provide exposure to live projects for students. Maximum size of the batch is 5 students and they also provide assured internship opportunity to students. They also provide assistance for Google Adwords and Google Analytics certification.
The “certified digital marketing professional course” is suited for fresh graduates looking to make a career in the digital marketing industry. Students are trained on live projects. Duration of the course is 6 weeks covering the following subjects.
They also have an advanced 9 week course covering all the subjects in details. More details can be found on their website.
Net Tech India is one of the leading computer training institutes in Thane. They give training for various courses like Web design, hardware and networking, Digital marketing etc.
It is one of the leading digital marketing training institutes in Thane. The topics that are covered in their course is as below.
Syllabus
• SEO or Search Engine Optimization
• PPC or Pay Per Click
• SMO or Social Media Optimization
• Web Master Tool
• Google Analytics
• WordPress
• Video, Content & Affiliate Marketing
You can find more information about their courses on their website.
So these are some of the best digital marketing training institutes in Thane. If you need more information or guidance about which course to choose, you can get in touch with us using the form below and we will get in touch with you.
There are several colleges affiliated to Mumbai university who offer digital marketing as part of a management course. However as of now, there are no courses specifically for digital marketing. If you visit the website of Mumbai University and browse through the courses section, you will see that “digital marketing” is not a course subject as of now in Mumbai University.
You can find a full list of courses offered by the University of Mumbai here.
Does Mumbai University provide digital marketing course ?
As digital marketing is a comparatively new area of study, it is still not a part of the course list.
However there are several colleges who offer digital marketing as a specialization as a part of a MBA or PGDBM course. This is usually a 2 year full time/part time course in marketing management. Some of these colleges do provide Digital marketing as a specialization for MBA and PGDBM courses in the second year.
Before choosing a course in digital marketing, you need to understand that digital marketing is a comparatively new discipline. Hence as of now it is more important to have a thorough understanding of the latest concepts in digital marketing. This is more important than any university degree.
If you want to make a career in digital marketing, it is better to learn from an institute which specializes in teaching digital marketing. You can find the top 12 digital marketing courses in our review of the best digital marketing courses in Mumbai.
Given below is a list of colleges affiliated to university of Mumbai which provide full time/part time MBA/PGDBM course with digital marketing as a specialization.
Masters in marketing management (MMM) by Welingkar.
This is a part time 3 year post graduate management course in marketing. Candidates seeking to join this course must have a prior experience of at least 2 years. This course is approved by AICTE and affiliated to the university of Mumbai.
Digital marketing is offered as a specialization in the last semester. More details can be found on their website. Link below.
Digital marketing is offered as a part of the course curriculum for marketing specialization. More details about this course can be found on their online brochure.
Syllabus
There are several other colleges affiliated to Mumbai University who provide management courses with digital marketing as a subject of specialization. You can find the full list of colleges here.
If you need guidance regarding digital marketing courses, you can contact us using the enquiry form below and we will do our best to guide you.
There is a huge demand for good content marketers in India right now. More and more companies are turning to content marketing as a means of reaching their potential customers online. If you are looking to create good content that can connect with and engage your online customers, you need a good content marketing strategy.
Here we take a look at some of the best content marketing agencies in India. There are lot of digital marketing companies and agencies in India who also provide content marketing services. This list is not about such companies. Here we are focusing on companies whose main focus is providing content marketing services.
So given below is a list of the top 10 content marketing companies in India. The list is in no particular order.
Lexiconn
Lexiconn is a content writing, copywriting and content marketing company based in Mumbai and Kolkata. They have a team of language experts, creative writers etc. They provide copywriting, editing and proofreading services. They follow a process of researching and brainstorming before writing. As per their website, copyrights for the content are passed on to the clients. Some of the services they offer are as follows.
3Leaps is a content creation agency based in West Bengal. They have over 25 years of experience in content writing. They have a team of experienced and highly creative writers. Some of the services offered by them are as follows.
Web page content
Guest blogging
Blog posts
SEO content
Article writing
Their writers are well versed in SEO writing techniques and can write in both US and UK styles.
Justwords is based in Gurgaon and was established in 2010 by Payel Mukherjee. They provide content marketing services which includes content strategy, content management and content distribution. Other services provided by Justwords include
Esmee network is a content writing and marketing agency based in New Delhi. Esmee network was established in 2013 by Chitraparna Sinha. They offer services such as content SEO, blog content, content revamping, content marketing, press release, blog management etc. They offer other digital marketing services too. However the main focus is on content marketing.
The content they create is well researched and plagiarism free. They also create text, image and info graphic based content as well.
They have a few samples of their content on their website. Do check it out. Website link is given below.
Mindworks global is a content marketing firm established in 2006 based in Delhi NCR. They have an expert team of over 80 plus members consisting of writers, editors, content marketers and UI experts. Their content writing services include whitepapers, point of view articles, case studies blogs etc.
Addkraft is a content marketing company based in Chennai, India. They also have their offices in California, USA. They specialize in B2B content creation. Some of their services are as follows.
Contentmart is a content writing firm based in Gurgaon, India. They have a pool of content writers from which to choose from. You can place an order and then choose a writer to write the content for you. The writing skills of all the writers are verified by Contentmart. They claim to have a community of more than 50,000 writers.
The prices start from $0.9 for a 150 word article. There are different quality levels to choose from.
Contentwritingindia.com is a content writing firm based in Kolkata, India. They offer well written and copyscape verified original content. They have team of highly qualified writers who have a strong command over English. They also have a team of editors and reviewers who conduct a strict quality check on every single write up.
Hybridcontent is content is a brand and content management firm based in Mumbai. They provide brand identity management services along with content writing services. Most of their work is done in house by experts to ensure quality of work.
Coffeegraphy is a content marketing agency based in Bangalore, India. They provide content marketing solutions to businesses. They have a wide variety of services such as,
Content writing which includes, corporate website content, article writing, blog writing, E commerce content writing, product descriptions, travel writing, SEO copywriting, landing pages etc.
Review writing
E learning content
E book writing
Legal content writing such as legal document writing and legal drafting
Editing and proofreading
Collateral content writing which includes, E Mail copywriting, brochure content writing, leaflet writing services, case study content writing, ad copywriting, newsletter content writing, presentation content writing etc
They have a well-designed website and you can find samples of their writings on their blog.
So that was our list of the top 10 content writing agencies in India. There are several other firms and also freelancers who provide content writing services in India. If we have missed out on any, pleas let us know in the comments section below.
Digital marketing is one of the most sought after courses in India at the moment. The reason for this huge demand is due to the increasing number of companies working to grow their online business and branding. Hence there is a huge demand for highly skilled digital marketing professionals in cities like Mumbai. Almost all of the big Indian firms are investing heavily in building an online presence. Hence the increase in demand for online marketing courses.
If you live in Mumbai and are looking to pursue a course in digital marketing, then read on. Given below is a list of the best digital marketing courses in Mumbai. There are several institutes in Mumbai which offer digital marketing courses. If you are serious about pursuing a career in this field, you need to choose the best course from the most reputed institution. The key is to look for the course content, the teaching faculty, placement assistance records etc.
Keeping this in mind, we have compiled a list of the top 12 digital marketing courses in Mumbai. All the courses mentioned in this list are from reputed institutes and have an excellent track record as far as training and placements are concerned.
Please note that the list is in no particular order or ranking. You can choose the best course which fits your individual requirement and budget. If you still need any help in choosing the best suitable course for you, do not worry. Just fill the enquiry form at the end of the article and we will arrange a free counselling session for you.
Given below is a list of the best 12 digital marketing courses in Mumbai.
Edupristine is one of the biggest names in the world of education and has a global presence. They have classroom courses which are conducted in Andheri east. They have classroom training in various other cities in India. This is a relatively short term full time course of just 12 days. However most of the topics are well covered in this duration. They also require students to complete a live project on a website on the last day.
They provide 100 percent placement assistance to all students who successfully complete the training program. At the end of the program, students need to complete an online exam based on the performance of which the certificate is given. All students who who score more than 50 percent in the exam get a Certificate of Excellence in collaboration with “Microsoft IT Academy Program”.
Fees – Rs.33,000
Location – Andheri East
Training Details
60 Hrs of Classroom Training
Preparation of Google Ad-words Certification
Hard Copy of Study Notes
Practical Case Studies & Practice Exercises
Online course materials
Assignment
Doubt solving forum
Exam/ Test
Certificate of Participation/Certificate of Excellence
Course Content
Day 1 – Introduction To Digital Marketing
Planning Digital Marketing Campaigns
Website Planning and Development
Essentials of a website
Day 2 – Google Analytics
Fundamentals of Google analytics
Monitoring bounce rate
Tracking conversions
Monitoring traffic sources
Monitoring visitors behavior
Measuring and Monitoring metrics
Setting up Dashboards
Day 3 & 4 – Search Engine Optimization
SEO Strategy
Keyword Research
Tools to find keywords (paid & free)
Google adwords
Planning SEO of a website
Setting-up SEO process
Content Marketing
On page & Off page optimization
SEO & Webmaster Tools
Mobile SEO
Day 5 & 6 – Search Engine Marketing (SEM) Framework
Online advertising & Ad Networks
Creation of Search Campaigns
Writing Compelling Ad Copies
Creation of Effective Campaigns and Ad groups
Digital Display Campaigning
Tracking & measuring ROI of online advertising
Optimizing Ad Performance,
Strategy of allocating marketing budget to various online advertising platforms
Day 7 & 8 – Strategy of Social Media Marketing
Defining the communication strategy
Setting up brand presence
Social Listening
Engaging with followers
Engagement on Social Media
Understanding Social Media ROI
Day 9 & 10 – Framework of Email Marketing & Going mobile
Essentials of Writing a good email
Using Opt-in
Segmentation of subscribers
Scheduling sending frequency
Blacklisting
Email Service Providers
Split testing and A/B testing of campaign
Monitoring Email Campaign
Post Campaign Strategies
Going mobile & Competitor Bench-marking
Affiliate/E commerce Marketing
Day 11 – Lead Management
What are Landing Pages
Conversion Rate Optimization
What is Lead Generation
Growth Hacking
Nurturing the leads Growth
Day 12 – Live Project
Apply all the learning’s of the course on one of the assigned websites and create a future actionable plan.
2. The brand salon (TBS) digital marketing training.
The Brand Salon (TBS) provides a six month digital marketing course – Advanced certificate program in digital marketing (ACPDM). The duration of the course is 6 months. They also have a 4 months training course as well which is called Digital Marketing Certificate Program (DMCP). They have trained more than 2500 professionals and have also conducted more than 350 batches. They have been providing digital marketing courses for the past 7 years. They also provide 100 percent placement assistance to the students.
They have experienced digital marketing experts as their faculty. They also provide hand on experience with live projects.
Learning catalyst is a digital marketing training institute based in Mumbai. They also have a presence in other major cities in India. They provide integrated digital marketing course in Vashi and Vile Parle locations in Mumbai. They have batches on both weekends and weekdays. The timings are flexible. They claim to provide a complete digital marketing course for students, graduates and working professionals. Learning catalyst has also conducted corporate training for big companies like ICICI and IBM.
Following are some of the key features of the course.
Lifetime access to online Course Material.
Practical experience with assignment.
Summer/Winter Internships.
Job Placement Support.
Freelance Job Support.
Live session recording provided.
Course fees – Rs 29,500
Location – Vile Parle and Vashi (Navi Mumbai)
They have a classroom training option as well as an online option.
All the faculty are Google adwords certified and most of them have MCA or other IT related degrees. One key feature of their course is that they provide freelance opportunities to their students for a period of 2 months. This helps the students to gain valuable work experience.
Course Content
Internet Marketing : Evolution, Benefits And Potential
Optimizing The Adwords Account
Optimizing The Adwords Account
Understanding Search Engines
Understanding Search Engines
Dive-In To Main SMO Tools
Basics Of Google Adwords
Basics Of Paid Search
Introduction To Analytics
Keyword Research And Campaign Structure
Optimizing The Website For Search Engines
Social Media Optimization : History, Benefits And Potential
Analyzing Google Analytics Reports
Measuring Social Media Optimization & Online Reputation Management
S P Jain school of global management is one of the most prestigious business schools in the country. They have been ranked in recognized global rankings like Forbes, The Economist and Financial times.
Location – They have 2 campuses in Mumbai, in Lower Parel and Kurla west.
S P Jain provides a 6 months course in digital marketing which can be done both full time or part time. The part time course is designed for working professionals and the duration of this course is 12 months. Students get the chance to work on live projects.
The specialty of this course is something called the “capstone project” where students are require to create a mock digital marketing campaign for a company in a selected vertical. During this project, students work with firms, execute digital marketing campaigns and explore how digital marketing fits within the firms marketing strategy.
S P Jain is a globally recognized brand in the education sector and hence their courses are highly in demand. Hence the fees for this program is 745,000.
Lipsindia provides classroom training in digital marketing in Mumbai and Pune. This course is run jointly by LIPSINDIA and SEED. They claim that students get to learn from IIT/IIM alumni. They also have a placement assistance program.
The course covers all facets of digital marketing including, SEO, SEM, social media marketing, display marketing etc. In Mumbai, they have trainings in Borivali and Andheri. They also have specialized courses in advanced SEO, wordpress, adwords etc for advanced learning. Fees of this course is around 27,000 which includes adwords certification.
Location – Borivali and Andheri.
Duration of the course is 3 months for full time and 2 months for part time.
Talent Home,3 Business Point, Paliram Road, BMC Office, Opp. Station Andheri (W). Mumbai Maharashtra – 400092
Contact Number – +91-8424041800, +91-9833201820
Borivali
301, Purva Plaza, Above UTI Mutual Fund Office, Simpholi Signal, Borivali (W). Landmark: Borivali west Railway station, Mumbai Maharashtra – 400092
Contact Number – +91-8424041800, +91-9833201820
6. Digital marketing course in Mumbai softpro computer education.(DMTI)
Softpro computer education has an digital marketing training named Advanced digital marketing diploma. They have various courses in digital marketing from basic to advanced. The most popular course is the advanced diploma in digital marketing.
It is a comprehensive training course which covers all digital marketing subjects like SEO,SEM,Social media marketing,mobile marketing,affiliate marketing,E Mail marketing,Google analytics etc. They provide classroom training with very interactive training methods.
The course structure is 80 percent practicals and 20 percent theory. They also provide 100 percent placement assistance. The fees of this course is Rs 26,000. The specialty of their course is that they prepare you for Google certification. They have three training centers in Mumbai, in Dadar west, Matunga west and Andheri west.
Course Content
Introduction to Digital Media Marketing – an Overview
7. Digital marketing courses by Optron Technologies
Optron Technologies based in Goregaon, Mumbai provides digital marketing courses for students looking to make a career in digital marketing industry. Their course consists of practical training, assignments and internships. The course is 85 percent practical and 15 percent theory. The course provides practical sessions, group discussions and assignments for practice.
Key highlights of the course.
Small batch size usually 10 or less
Live projects for practice
Placement assistance
Interview assistance
The duration of the course is 6 months. The classes are conducted during mornings and afternoons. Timings are flexible.They also provide other courses like web designing.
Operating media provides digital marketing courses at their institute in Andheri east. Their full course is the advanced diploma in digital marketing course. This course has a duration of 90 hours. They have trained over 6000 professionals and conducted more than 1000 batches. They have both weekend and weekday training. Training timings are flexible keeping in mind working professionals.
They also have various short term courses in various fields of digital marketing like SEO, PPC, Social Media, Google analytics, WordPress etc. Training is highly personalized and batch strength is usually 2-3 only.
UCC india based in Thane, Mumbai provides an advanced certificate in digital marketing and online public relations. They provide a comprehensive three months program which covers all aspects of digital marketing. The faculty consists of some of Mumbai’s leading digital marketing practitioners.
The course duration is 3 months and they also have a project work for 2 months to provide practical experience. Their teaching methodology includes classroom training, tutorials, lectures, case studies and project work.
Location – Thane
Course Content
Module 1 :- Digital Marketing Strategy
Module 2 :- Web Analytics (Google Analytics)
Module 3 :- Search Engine Optimization
Module 4 :- Pay Per Click Marketing (Google AdWords)
Module 5 :- Email Marketing
Module 6 :- Social Media Marketing (Facebook, Twitter, LinkedIn & Google+)
Module 7 :- How to use Facebook to promote your businesses covering
Module 8 :- How to support your business goals with Twitter
Module 9 :- How to present a professional profile for yourself and your business on LinkedIn
Module 10 :- Affiliate Marketing
Module 11 :- Video Marketing
Module 12 :- Mobile Marketing
Module 13 :- Digital Display (Banner)Advertisement
NIIT is one of the best IT training institutes in the country. It was established in 1981 and has since provided training and development solutions to professionals in over 40 countries.
NIIT offers a digital marketing course for graduates. This course can be done from any of their local centers just like any of the several IT courses they provide. NIIT currently has learning centers in several locations in Mumbai like Churchgate, Chembur, Matunga, Navi Mumbai, Kandivali, Bandra, Malad, Nerul, Panvel etc.
V Digital marketing training institute is located in Andheri in the western suburbs of Mumbai. They provide digital marketing services as well as digital marketing training.
They provide a foundation course in digital marketing as well as an advance course in digital marketing. Apart from these certifications, they provide advanced training in SEO, SEM, Social media marketing etc.
In the foundation training, they cover topics like content marketing, E Mail marketing, SEO, SEM, Social media marketing etc.
Each session is followed by a practical training session where students get the opportunity to practice the concepts they have learned.
Apart from this, they have an advanced 90 hours course on Digital marketing. Duration of the course is 1 month for full time and 3 months for part time weekend batches.
Given below is the course content of the advanced digital marketing program.
Location – Andheri west.
Course Content
The syllabus for the advanced digital marketing course can be found in the PDF below.
Proideators is a digital marketing institute started by experienced professionals from IIT, IIM, Industry experts etc. They have offices in Thane and Navi Mumbai. They have various courses in digital marketing like Google adwords, Google analytics, social media marketing etc.
They provide a digital marketing certificate program which covers all the major topics in digital marketing. Students get an opportunity to learn from IIT and IIM alumni.
Duration of the course is 2-3 months. Both weekend and weekday batches are available.
So these are some of the best digital marketing courses in Mumbai which provide classroom training. It is important to carefully choose your course which suits your requirement. If you are confused about which course to join, do not worry. You can get in touch with us using the enquiry form given below. We will get in touch with you and provide you free counselling.
If there are any other good courses in Mumbai which you think need to be included in the list, please let us know your thoughts in the comments section. We will do a research and update our list.
Directory submission for SEO purposes is one of the most hotly debated topics in the world of SEO. It is probably the oldest form of link building known to SEOs. SEOs and webmasters have used and misused directories for ages.
There are varying opinions within the SEO community with regards to the effectiveness of earning links from web directories. Many believe that using directories for link building is an outdated practice. Some are also of the opinion that it can harm your website in the long run because of the Google crackdown on paid web directories.
So what exactly is the truth? Does directory submission help in improving your website’s search engine rankings? Or on the contrary, do they harm your websites?
The truth is somewhere in between. It really depends on the way you use directories to build links to your website. So what exactly is the correct way of doing directory submission?
Read on!
What are web directories?
To understand web directories better, we need to know a little about their history. The origin of web directories goes back to the early nineties when the internet was only in its initial stages. During this period, the number of webpages on the internet started to increase. So there was a need to organize and categorize these web pages.
This gave rise to the very first web directories. Tim Berners-Lee, the creator of the HTML and the internet, started the first web directory in the world. It was called the World Wide Web Virtual Library. Soon after other directories were launched. Some of the very early directories were, The Mozilla Directory (DMOZ), Yahoo directory and Starting point directory.
These directories played an important role in organizing the data available on the World Wide Web before the launch of the first search engines. All of these directories had human editors monitoring their content. Human editors were adding and editing links in these directories . Hence none of these web directories gave out spammy links. Due to this reason a link from any of these websites was considered to be of real SEO value.
However with the launch of search engines and the huge growth of the internet, some of these web directories slowly lost its importance. Gradually more and more directories started cropping up. The only intention of these sites was out links to external websites in exchange for money. This started a trend of low quality directories. Soon these directories started becoming a target of abuse for webmasters. They could easily get links from these directories in exchange of money. This is the reason why directory submission has a negative reputation among SEOs now. Google also started de-indexing these low quality directories.
So now we have seen the good and bad of directories. Hence it Is important to do directory submission in the right way.
Let’s see how..
Can links from directories harm your website?
The first myth among SEOs and webmasters is that directory submissions can be harmful to your website. There is a common belief that Google and other search engines do not like to see links from directory sites pointing to your website. Many webmasters also believe that Google can penalize your website for building links from directories. This is far from the truth.
Google will not penalize any website for incoming links from web directories even if they are in huge numbers. There are two main reasons.
If search engines started penalizing sites for back links from web directories, it can encourage negative SEO attacks. Any unethical SEO can point a whole load of spammy low quality directory links to a competitors website and get them penalized. There are many automated directory submission softwares available which can do the job at the click of a button.
There are many directories and search engines that pull data from quality directories like DMOZ. So if you submit your website to DMOZ or any such directory, there is a chance that your link can appear on multiple websites. You may not even be aware of these links. Some of these could be from low quality sites.
Hence Google is not likely to penalize websites for obtaining back links from web directories.
What does Google say about directory submission ?
Google has this to say about directory submission on its webmaster guidelines.
“Submit your site to relevant directories such as the Open Directory Project and Yahoo!, as well as to other industry-specific expert sites”
This point has been subsequently removed from Google webmaster guidelines. However it is safe to assume that Google does not consider links from good directories to be bad for your website.
In the below video, Matt Cutts from Google gives a very clear differentiation between high quality directories and low quality directories. According to him, a link from a human edited directory which adds value to the internet can be considered as a good link.
So in short, back links from directories are not going to harm your website in any way.
How is web directory submission beneficial for your website ?
Submitting your website links to quality directories can be very beneficial for your website if done in the right way. Given below are some of the benefits of directory submissions.
Faster indexing
Search engines like Google regularly crawl good directories like, DMOZ and BOTW on a regular basis. This means that there is a higher chance that search engines can find and crawl your links.
Co-citations
Co-citation can be defined as the frequency with which two website links are cited together on other websites. This may be an important factor in SEO .There is still some debate among seo professionals whether this is an important part of the search engine algorithm. Human edited directories ensure that only good websites are allowed to be submitted to their database in the proper category. Categorization of sites by topic means that there is a chance of 2 or more good quality websites being linked to from the same category page of a good quality web directory.
Deep linking
Some of the directories allow deep linking to your internal pages. This can be very beneficial from an indexing point of view. It will also ensure that the link juice flows into your internal pages also rather than your homepage only. From an SEO perspective, it is important that there are links pointing to internal pages and not only your home page.
Anchor text
There are some directories which allow anchor text to be used for the links back to your websites. This can be helpful to ensure that there are keyword rich anchor texts pointing to your Web Pages from these high authority directories. Ensure that this feature is not misused because anchor text abuse can lead to a Google penalty. Make sure that you are varying your anchor texts and using a good mix of your brand name, your website name as well as some keywords and their variations.
Targeted traffic
If you take a look at the SERP results for some queries, you can see that many high quality web directories themselves rank in the SERPs for competitive keywords. Which means they are getting target natural traffic from search engines. If you submit your links to these types of directories, you are sure to get targeted direct traffic.
For example, have a look at this search result for the term “plumbers in Los Angeles”
Search result for “plumbers in Los Angeles”
As you can see from the above screenshot, The website, Yelp.com is ranked number 1 and 2 for this query.
You can also see that Yellowpages.com is also among the top ranking sites.
These directories can provide good targeted traffic to your site. They are also beneficial for your websites local SEO.
Now that we have seen how good quality directories can help in improving the SEO of your website, it is time to learn how to hunt for quality directories to submit your website.
How to find directories that Google loves
Remember, you need to submit to high quality, relevant web directories to get maximum benefit. You should try to submit your website to a few quality directories than focus on quantity. The question is how to hunt for such directories. Here is how you do it.
1.Search for directories already ranking on Google.
This is easy. Choose your keyword, search them on Google and other search engines and see how many directory sites are ranking on the SERPs. For keywords with a good enough volume, you can search the first 3 pages of the SERPs. If there are directory websites already ranking for your keywords, then you definitely need to get your website on those directories. This is highly effective for local keywords as there are usually many directory sites ranking high on SERPs for local keywords.
2.Submit to the high authority directories
Some of the best known directories on the internet which are human edited are worth submitting your website to because these sites have stood the test of time and have good reputation and authority. Some of them are paid directories but it is well worth paying the money to these few sites than wasting money on links from low quality websites. Some of the best directories are mentioned below.
DMOZ.org
Edit – (As of March 17, DMOZ has been officially closed down)
DMOZ also called Mozilla directory or the ODP (Open Directory Project) is the largest free active internet directory. This website is free to submit to and is human edited. The only problem with DMOZ is their long waiting period. It may take 3 to 6 months to get your website included because they have millions of websites in queue. The reason for this long wait is that there are actual human editors moderating these links. It is easy to submit to and is well worth the trouble if you are looking for long term results.
This is another paid directory with a good reputation and authority. Currently having an Alexa rank of just less than 23,000, it is a good directory to submit to if it fits your budget.
It is one of the oldest web directories around and has been in existence from 1998. They have a team of qualified editors who check each and every submission and place them in the right category. It is one of the best directories to submit your website to.
Alive directory is another paid directory which has very high reputation. It still has a good alexa rank of below 40,000 and has more than 1 million back links pointing to it.
Stpt.com or starting point directory is one of the oldest directories around having been in existence since 1995. This is also a human edited directory and a link from this reputed website can be very beneficial for your website.
These are the most important websites that you should try to submit your link to if your budget permits. Apart from these, you can also submit your links to the list of 100 directories given below. All 100 websites given below are high quality sites which have a Domain Authority of 35 and above. Some of them are paid and some are free.
Given below are the sites sorted by PA,DA and Moz rank. We have analysed all these websites and they are safe to use. Submitting to your links to these select list of directories should be good enough.
Apart from these top directories, there are thousands of websites where you can submit your links. You can find a list of such directories in many blogs. At the end of this post, we have included a list of 1000 such sites in excel format which you can download .The key is to search them and find the ones which are worth submitting to. Maybe you could use some of these sites as backlinks to your second tier sites.
How can you determine the quality of a directory ?
Read on to know how to analyse a directory to know if they are worth submitting to.
How to analyze a web directory for quality and authority.
This is important. If you come across a list of directories, don’t just start submitting to each and every one of them. There are many blogs which provide you with a list of 100 or 500 or even 5000 directories to submit to. Submitting to all of them can be a total waste of time. You need to find out which ones are good enough for you to spend time or money on it. You can use third party metrics like Domain Authority (DA), Page Authority (PA) etc. for this.
Also it needs to be noted that Google and other search engines have either banned or penalized some of these directories. So we need to do a proper analysis on each and every site.
Following are the steps to find the quality of a web directory.
Check if the site has been banned or penalized
This can be done by doing a domain search on google.
For example, take the website – nuoret.org
Do a domain search on Google using the query site: nuoret.org
Domain search for “Nuoret.org”
As you can see, the search returns no results. Also you can search the brand name of the directory on Google. Use queries like “nuoret.org”,”Nuoret”,”Nuoret directory” etc.
Again, it shows no results related to the website. This clearly shows that the site has been penalized/banned and it may be de-indexed. Stay away from such sites.
Check for the DA and PA of the directories.
Websites with a DA of above 35-40 can be considered as a good site.
You can use the Seoreviewtools tool to check PA and DA. As shown in the image below, you only need to enter the web address on the tool to get PA,DA and Moz rank information. You can check up to 10 websites at a time.
Seoreview tool showing PA,DA and Moz rank
Check for archive data from Wayback machine
There are many directories which were initially not web directories. When sites which have high PA,DA and other metrics expire, webmasters buy these sites and convert them to web directories. These sites are then advertised as web directories with high page metrics and then used to submit links in exchange of money.
It is basically a money making scheme and many SEOs and webmasters regularly used it.
For example, take a look at the website – Etaaps.org.
If you check the domain metrics of this website you can see that the website has a DA of 34 and a PA of 44.
On their website, they have displayed their Alexa rank as 57,519 and page rank as 8.
Alexa rank and page rank displayed on E Taaps website.
These look like really good metrics when you look at it.
However, once you analyse this website using the Wayback machine, you will find that this website was not initially a web directory.
The very first archive of this website in 1996 shows this website as a US government bureau of the public debt website. See screenshot below.
Later this website was functioning as a treasury website until December 2015. It was only in 2016, this website started functioning as a web directory.
From the above example, it is very clear that this site has been bought by someone with the intention of selling links. In this case, charging money in exchange of a link on the directory. The impressive metrics advertised on the website may not do much good to your website.
Though technically it may still pass on some link juice to your site, it is better to stay away from these websites.
Given below is a list of more than 1000 directories in excel format that you can download.
